Avant-garde inspires technology. Technology determines function. Function creates design.

The brand Tag Heuer epitomises prestige, exclusivity, performance, reliability, comfort and precision. Founded by Edouard Heuer in 1860 at Saint-Imier, TAG Heuer has been at the avant-garde of Swiss watch making for more than 140 years, and has now brought the same standard of quality and superlative design to their sunglasses range.